Social media is no longer a buzz word.  Brands are getting smart and hiring qualified people to manage and execute social media programs; and self proclaimed experts will continue to blog, tweet and facebook themselves into oblivion. This post by John Moore sums up my thoughts quite well on this subject; if you can't deliver business value to a brand or any sized business, you will be exposed. Driving strong customer relationships and increasing brand awareness is not the same as personal branding, period.

image by Hugh MacLeod

Oh, and just to clarify, personal branding is NOT easy either. It's just a different skill set that I wish I had.